A couple years ago researchers Lloyd Silverman and Joel Weinberger published a paper summarizing numerous experiments, the gist of which was that if you flashed a certain message before and after some other, more conventional training technique (e.g., antismoking therapy), you greatly enhanced the therapy’s effectiveness. While it’s doubtful that subliminal cassette tapes do much besides lighten your wallet, there’s a considerable body of evidence to suggest that subliminal messages can improve performance under some conditions. However, things have come a long way in the last few years.
Having once participated in a four-year study of the unconscious mind’s ability to absorb subliminal messages (in those days it was called “going to college”), I can assure you the technology ain’t what it’s cracked up to be. What's the straight dope on the unconscious mind's ability to absorb even one subliminal message, much less hundreds at one time? Is it really possible to reprogram my head? It all smacks of snake-oil salesmen selling rose-colored water from the back of a medicine wagon to me. More recently, while flipping through the UHF channels, I discovered some success motivation lecturer types offering their own subliminal tapes with hundreds of multilayered, multitracked affirmations to improve every aspect of your life. The idea was that the unconscious mind could sort out and soak up all this knowledge, reprogramming your brain for better golf scores, better relationships, an end to smoking or procrastination, financial independence, enhanced sex, and anything else they felt like including. A couple years ago a friend of mine who owns a small recording studio mentioned that a client wanted to record a bunch of different subliminal messages on separate tracks and then mix them all down into one hodgepodge under ocean waves or some other masking sound.
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